Get Ready for the Best Eyeshadow Palettes of 2022!

Eyeshadow palettes are some of the best ways to create bold, beautiful looks. With all sorts of colors, finishes, and intensities to choose from, you can use them to achieve any look your heart desires, whether it’s natural or dramatic. Here are the best eyeshadow palettes to look out for in 2022!

What will be popular in the future?

We all know that fashion is cyclical, and makeup trends are no different. What’s in one year can be obsolete just a few years later, so it pays to keep an eye on where things are going. Here are some current fads to get you thinking about what will take off in five years holographic eyeshadow (think colorful foil), more intense eyeliner looks (think cat eyes), bright lips, and pastel hair color. With these hints in mind, look at what products are already gaining popularity now—and think about how they might evolve or change when paired with other products from today or from yesteryear. For example: If liquid matte lipstick was popular two years ago but creamier formulas took over last year, maybe matte lipstick will make a comeback with its creamy cousin? Or maybe something completely new will replace both? Your job is to guess which products will rise up as key pieces for your palette—and which ones might fade away into obscurity.

What to look out for from each brand?

It’s always exciting to see new eyeshadow palettes. We don’t have to wait long either; a lot of brands release them on an annual basis. The most exciting thing is that new palettes are coming our way with brand-new, never-before-seen combinations. Our top three picks—Nars, Tarte and Make Up For Ever—are all set to bring us at least three brand-new releases in 2017 and 2018 that are a real game-changer! From bright bold color shades to more muted tones in purples and blues, there will be something here for everyone looking for some serious eye makeup inspiration. Go ahead... plan your shopping spree now before these products sell out!

What color combinations can we expect?

Using palettes and eye makeup in conjunction with each other is an effective way to create a specific look. But, what colors are expected to be popular in palettes and makeup over the next four years? As consumers become more and more digitally involved, the colors we see on social media channels tend to influence overall trends in cosmetics. Red lips have grown in popularity lately because influencers like Kylie Jenner use that shade frequently. A similar color trend could also emerge with eyeshadows because palettes have become such an important part of our beauty routines over recent years.

The trends you need to know about now!

Makeup trends are always evolving, but they’re even more so when you’re on top of all things beauty. That being said, we’ve seen a lot over the years, and we can tell you one thing: there’s never been a better time to invest in an eyeshadow palette. There are new materials that mimic classic hues and unique color combinations that will make your next look absolutely phenomenal. In fact, we predict that by 2022 there will be at least five new shadows worth every penny; check out some previews here!

How do you stay ahead of your competitors?

To be on top, you need to constantly assess your competition and make sure that you’re staying ahead. It’s tough to predict what’s coming next, but it’s relatively easy to start looking at your competitors a little differently than you have in years past. Look at them through a microscope—or better yet, a telescope. Start looking at what products they release, how successful those products are, and when they release them. How are their products different? How do they promote their brand? By looking at your competitors in new ways—literally—you can anticipate shifts before they even happen. And then beat them out with a new offering before they have time to react.

2 Minute Action Step

Start saving your makeup containers with lids and labels on them. That way, when you find a new product that you love, it's easy to put away and find again. Be sure to organize by category (e.g., brows, eyeshadows). This way, as you add products to your collection, it's easy to know where they are about one another.